Browsing by Subject "Automobile industry"
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An examination of the relationship between marketing mix strategies and organizational performance of automobile companies in Nairobi county - a case of Car and General (K) Ltd
(Strathmore University, 2016-06)Globalization, stiff competition, threat of new entrants, power of customers, threat of existing customers, these are some of the challenges affecting the performance of automobile companies in Kenya. Using marketing mix ...