SU+ Digital Repository

SU+ is an online repository for the preservation and promotion of assorted digital content at Strathmore University

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Conferences / Workshops / Seminars + 474
Documents and Proceedings of Conferences, Seminars, Workshops (and more) held at Strathmore University
Digital Archives 178
Assorted collections of resources covering various subject themes contributed by Faculty and Library Staff
Reports / Policies + 8
Public reports and policy documents
Research / Researchers / Publications 4219
Researcher Profiles / Conference presentations / Published research articles / Faculty and Corporate research outputs
Strathmore Heritage Collection 41
A digital chronicle of the History of the University presented through a mix of pictures, videos and digitized publications

Recent Submissions

The Influence of innovation strategies on customer satisfaction in alcoholic beverages companies in Kenya
(Strathmore University, 2025) Kanyagia, S. K.
Globalization has increased the opportunities for businesses today by expanding markets, but the opportunity also comes at a cost: increased competition. To respond to the threat and seize the opportunity, businesses have resolved to innovate aggressively. The general objective of the study was to establish the influence of innovation strategies on customer satisfaction among alcoholic beverages companies in Kenya. The specific objectives of the study were to determine the influence of product innovation on customer satisfaction, to determine the influence of process innovation on customer satisfaction and to explore the influence of marketing innovation on customer satisfaction among alcoholic beverages companies in Kenya. Two key theories that informed the study are Diffusion of Innovations Theory and Disruptive Innovations Theory. The study employs a positivism philosophy and a cross-sectional descriptive research design. The researcher collected primary data using structured questionnaires from a sample that spanned across the 41 Kenyan alcoholic beverages companies that had active KRA licenses as at March 2024. Collected data was analyzed through descriptive and inferential statistics. The study found that product innovation, process innovation, and marketing innovation significantly influence customer satisfaction in alcoholic beverage companies in Kenya. These results suggest that innovation strategies, particularly in marketing, play a critical role in enhancing customer satisfaction. Key limitations that affected the study included challenges in measuring the multifaceted concept of customer satisfaction that is affected by many factors, biases and inaccuracies arising from respondent’s perspectives, and the temporal scope of the study that limited the depth of research.
Factors affecting the uptake of mental health programs by employees of commercial banks in Nairobi County, Kenya
(Strathmore University, 2025) Omieno, S.
Despite the risks associated with poor mental health, a significant portion of people worldwide do not have access to evidence-based mental health support, particularly in the lowest-resourced countries. Work and mental health are inextricably linked. Work may have a positive or negative impact on mental health, while mental ill health may affect work performance, productivity, and employment status. This study aimed to determine factors affecting the uptake of mental health programs among commercial banks in Nairobi County. The study specifically sought to determine the effect of ease of access, awareness, and self-efficacy on the uptake of mental health programs by employees of commercial banks in Nairobi County. The study adopted a positivist research philosophy with a descriptive cross-sectional research design. The target population of this study was the employees of the 38 commercial banks in Nairobi County. The study employed judgmental sampling to select 10 employees from one branch per commercial bank in Nairobi County to participate in the survey, thus forming the unit of analysis. The study adopted a quantitative approach to collecting and analyzing data using the latest version of the Statistical Package for Social Sciences (SPSS V28). For each specific objective, descriptive statistics, specifically mean and standard deviations, were used in analyzing the data. The results indicate that the predictors (ease of access, awareness, and self-efficacy) have a significant effect on the uptake of mental health programs among employees in commercial banks in Nairobi County. The regression analysis confirms that all three independent variables (ease of access, awareness, and self-efficacy) are statistically significant in predicting mental health program uptake. The study concluded that ease of access, awareness, and self-efficacy all had a positive and significant impact on the uptake of mental health programs by employees of commercial banks in Nairobi County. The study recommended that the policymakers should create regulations to improve mental health program access in commercial banks, run awareness campaigns, and provide clear guidelines on mental health resources. The study recommended the integration of social cognitive theory and the theory of planned behavior with the humanistic approach to better understand participation in mental health programs. The study recommended enhancing self-efficacy with training to encourage program utilization. The study also recommended that future research should examine the influence of workplace culture on employees' willingness to seek mental health support to identify best practices for reducing stigma and encouraging open conversations.
Investigating the influence of women on boards in shaping corporate governance practices of listed companies in Kenya
(Strathmore University, 2025) Nyaoro, T. A.
The aspect of corporate governance practices in organizations remains a fundamental issue to practitioners, policymakers, and researchers in corporate governance. The general objective of this study was to assess the influence of women in shaping corporate governance practices in publicly listed companies in Kenya. The specific objectives being to investigate how the role of women directors influences corporate governance practices of boards of publicly listed companies, investigate the value of women directors in enhancing corporate governance practices within the boards of publicly listed companies in Kenya and to investigate the extent of adherence to the one-third rule on gender diversity by the public listed firms in Kenya. The supporting theories in the study were the group diversity theory, agency theory and institutional theory. The study adopted the descriptive cross-sectional design which targeted 65 listed firms at NSE whereas the unit of observation were the company CEO and company secretary from each of the listed companies. Thus, the study population was 130 respondents comprising 65 CEOs and 65 company secretaries. Primary data was collected using a self-administered questionnaire for both the company CEOs and company secretaries. In addition, an interview session with the company secretaries was also conducted, within the mixed-methods sequential explanatory design. Data analysis was carried out using SPSS Version 28.0 generating descriptive and inferential statistics while content analysis was used to analyze qualitative data. From the data analysis, a positive significant relationship was established between the role of women directors and corporate governance practices of boards of publicly listed companies in Kenya (β 0.678, p<0.05), the value that women directors have that enhance corporate governance practices within the boards of publicly listed companies (β 0.593, p<0.05) and the adherence level of the one-third rule on gender diversity by the public listed firms (β 0.497, p<0.05). The study concluded that women directors have a positive significant influence on governance practices of the NSE listed companies. The study hence recommends more representation of women in governance boards and stricter compliance with NSE listing rules and CMA regulations on adherence to the one third gender rule. Key words: women in boards, corporate governance practices, listed companies, Kenya
Effect of organizational culture on performance of printing firms in Nairobi City County, Kenya
(Strathmore University, 2025) Oduor, V. A.
Understanding the performance of the printing firms in Kenya has been challenging owing to dynamic business environment which calls for examination of organizational culture effect on performance. The general objective entailed determining the effect of organizational culture on performance of printing firms in Nairobi City County, Kenya. The specific objectives were to; determine the effect of customer focus culture, innovative-supportive culture and collaborative culture on the performance of printing firms. The anchoring theory was the Organizational Socialization Theory and Balance score card model. The study adopted positivism research philosophy and descriptive cross-sectional research design. A total of 1,113 licensed printing firms in Nairobi City County formed the study’s target population. The study made use of the judgmental sampling to select the sample size of 294 operations managers. Structured questionnaires was used to collect primary data using drop, fill and pick later approach. The SPSS version 29 was employed in analysing data where descriptive and regression analysis were done. The study found that organizational performance of the printing firms in Kenya is positively influenced by customer focus culture, innovative supportive culture and collaborative culture. The study concluded that customer focus culture should be adopted by printing firms to enable them to improve relationship with customers. It also concluded that innovative supportive culture should be adopted by printing firms as it fosters creativity and innovative. Lastly, the study concluded that printing firms should adopt collaborative culture to enhance teamwork and trust. A recommendation is suggested that printing firms need to empower their employees by developing structures that can aid them to implement customer focus culture, innovative supportive culture and collaborative culture. It also recommended policymakers should ensure that printing firms are supported to develop organizational structures that can support their growth and development. Lastly, it recommended that future researches may be undertaken to establish other factors that affects the performance of printing firms in Kenya.
Effect of store layout on sales performance among supermarkets in Nairobi County, Kenya
(Strathmore University, 2025) Thoya, K. S.
The supermarkets in Kenya are confronted by numerous factors that hinder their ability to deliver the best sales results. Competitors are increasingly becoming more formidable and diversified between local and international players, customers’ demands are more sophisticated and buyers are more knowledgeable, technology is rapidly advancing, and all these have created a highly competitive retail environment. Therefore, this study aimed at exploring the effect of store layout on the sales performance of the supermarkets within Nairobi County, Kenya. The specific research objectives were to establish the effect that placement of products, store lighting, product differentiation and product access has on the sales performance of supermarkets in Nairobi County Kenya. The study was therefore informed by Gestalt theory and Goal-Setting Theory. Descriptive research design was used. The target population was 202 and a sample of 134 respondents which included managers, supervisor and staff from Carrefour, Naivas, Chandarana Foodplus and Quickmart supermarkets in Nairobi County, Kenya. The response rate was 77.6%, which indicates that 104 of the surveyed population participated in the study, which enhances the likelihood that the results are representative of the target population. The data was collected through questionnaires that were structured. Quantitative data analysis mainly involved use of descriptive as well as inferential methods. Descriptive statistics includes the mean and standard deviation, which gave measurements to the data in a summarized manner. Inferential statistics entail correlation and regression analysis, whereby the potential relationships shall be studied and hypotheses tested. The study established that placement of products has a positive effect on sales performance among supermarkets in Nairobi County, Kenya. Similarly store lighting positively impacts sales performance among supermarkets in Nairobi County, Kenya. Thirdly, product differentiation has a significantly positive effect on sales performance among supermarkets in Nairobi County, Kenya. Lastly, product access has a positive and significant effect on sales performance among supermarkets in Nairobi County, Kenya. The findings implied that the management should prioritize strategic product placement to enhance sales performance. Management should ensure that stores are well-lit to create an appealing shopping environment, highlight product features, and improve the overall customer experience. Supermarkets should diversify their product offerings and focus on unique selling points, such as quality, affordability, or exclusivity, to stand out in a competitive market. Management should optimize store layouts, ensure efficient distribution channels, and minimize barriers to product access to enhance customer satisfaction and drive sales. Future research should investigate the role of customer service quality on sales performance, as it directly impacts customer satisfaction and loyalty. The effect of pricing strategies, such as discounts, promotions, and dynamic pricing, on sales performance could be examined. Also, the influence of technology, such as self-checkout systems and mobile payment options, on consumer behavior and sales could be explored. Additionally, future studies should explore the effect of store ambiance, including factors like music, scent, and temperature, on sales performance.