SU+ Digital Repository

SU+ is an online repository for the preservation and promotion of assorted digital content at Strathmore University

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[ISSN 2519-5883]
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Recent Submissions

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An Evaluation of organizational factors influencing the extent of digitalization of Deposit-Taking Savings and Credit Co-Operative Societies in Kenya
(Strathmore University, 2025) Muchika, D. M.
Kenya has gained global recognition for its advancements in financial technology, notably exemplified by the transformative impact of Mpesa on the economy since its inception in 2007. However, amidst Kenya's ongoing strides in financial sector innovation, the organizational factors influencing the extent of digitalization among Deposit-Taking Savings and Credit Cooperative Societies remain a compelling area for investigation. This study sought to elucidate the organizational factors influencing the degree of digitalization within Saccos, with a focus on understanding the effect of management support, organizational culture, and employee capability. The study carried out the control effect of firm size on the relationship between organizational factors and the extent of digitalization. The study was premised on the theoretical frameworks of the Diffusion of Innovation theory and Technology Acceptance Model and focused on the 176 licensed and authorized Deposit-Taking Savings and Credit Cooperative Societies in Kenya as of 2023. Data was gathered from secondary sources, such as the regulator’s portal, i.e., SACCO Societies Regulatory Authority websites, as well as primary sources, including sending questionnaires to the institution's management over one month. The collected survey data was analyzed using a mix of descriptive, correlation, and ordinal regression analysis. Correlation analysis showed that organizational culture had a weak positive and significant relation to the digitalization of Saccos. The analysis further revealed a positive and significant association between employee capability and digitalization. On the third variable, the results demonstrated that there was a weak and positive relation between management support and digitalization. The regression results confirmed that organization factors and firm size had a positive and significant effect on the digitalization among the Saccos in Kenya. Regarding the first objective of management support, the study revealed a positive and insignificant effect on digitalization among DT-SACCOs in Kenya. The research further established that the effect of organization culture on the digitalization among deposit-taking DT-SACCOs in Kenya was positive and statistically significant. The analysis of the third variable, employee capability, demonstrated that employee capability had a positive and significant effect on digitalization among DT-SACCOs in Kenya. The analysis of the moderator variable firm size indicated that both the number of branches and the age of the DTSACCOs had no significant effect on digitalization levels. The study then recommends that institutions cultivate a culture that values innovation, adaptability, and openness to technological change. The firms should make sustained investments in employee training, especially in emerging technologies relevant to financial services. The study further recommends that institutions should continue investing in advanced digital infrastructure, including mobile applications, online platforms, and secure transaction systems, that enhance service accessibility and efficiency. Further research could also be conducted on other financial institutions, such as microfinance banks or commercial banks, to offer insights into best practices, challenges, and unique factors influencing digitalization across different financial service providers.
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Influence of Corporate Social Responsibility strategies on corporate performance in the food and beverage industry in Kenya
(Strathmore University, 2025) Sang, H. K.
The fundamental concept of corporate social responsibility (CSR) is conducting business in a way that satisfies or goes beyond societal norms in terms of ethics, law, commerce, and public perception. Corporate performance is the sum total of financial, operational and social responsibility performance. Several studies have been conducted on CSR, however, there are limited studies focusing on CSR in food and beverage industry in Kenya. The main objective of the study is: To establish the influence of Corporate Social Responsibility strategies on corporate performance among food and beverage companies in Kenya. The specific objectives of the study are: To determine the effect of environmental strategies on the corporate performance of food and beverage companies in Kenya. To establish the effect of social strategies on the corporate performance of food and beverage companies in Kenya. To find out the effect of economic practices on the corporate performance of food and beverage companies in Kenya. The study provided firms that aimed at maximizing their corporate social responsibility policies with useful insights by elucidating the distinct impacts of environmental, consumer, employee, and community interactions on performance. The study was anchored on social exchange theory, and stakeholder theory. It was an examination of the corporate social responsibility strategies implemented by food and beverage companies in Nairobi as given by KAM (2019). This included 86 companies in the food and beverage industry. The study took one respondent per company targeting a total of 86 participants. The research philosophy to be adopted in this study was the positivist approach. Positivist researchers follow highly structured methodology in order to facilitate the hypothesis as was followed in this study. The research utilized a descriptive cross-sectional research design as a result of the ability of the design to accurately portray the characteristic of a phenomena. The sample size was composed of 86 respondents selected from the 86 identified organizations where only head of department or deputy head of department was given a chance to participate in the study. Data collection method incorporated structured questionnaires. The study adopted quantitative and qualitative data analysis. Data entry was done using SPSS software to generate the descriptive statistics like standard deviation for each study variable. Content analysis was used whereby information collected would be categorized in text, verbal or behavioral information with the purpose of classifying, summarizing and tabulating. Pearson Product-Moment correlation was calculated to establish the relationships between the variables. Regression analysis test was utilized to give the linear relationship between the predictor and dependent variable. The findings underscored the significant role of CSR in enhancing corporate performance. A majority of respondents (72%) indicated that CSR initiatives, such as green procurement positively influence corporate performance by reducing operational costs and fostering innovation. Similarly, CSR such as education support was established that it created shared valued by advancing social and corporate agenda.
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Driving Country Level Change, Kenya: Assessing Global, National, and Sub-National Laws and Workplace Policies Impacting Women’s Leadership Advancement in Kenya’s Health Sector – WIHL Case Study Booklet
(2025-06-01) Ndunge, Angela (Dr); Ogutu, Benson Wandera(Dr.); Ngoye, Ben (Dr.); Oluoch-Aridi, Jackline (Dr.); Njaramba, Faith Njambi (Dr.); Syallow, Anne Maureen (Dr.); Njoroge, Mukami (Dr.); Bett, Harry Kipkemoi (Dr.)
This study examines the influence of organisational culture, leadership roles, and prevailing challenges on women’s career progression at Esibhedlela Community Hospital. The study expands upon previous research conducted by Strathmore University Business School and the Kenya Healthcare Federation, focusing on the distinct gender dynamics at Esibhedlela Community Hospital. The research employs a qualitative methodology, incorporating focus group discussions and key informant interviews, to identify substantial obstacles to gender equity, including short-term contracts, insufficient organised training, and inadequate support for work-life balance. Research indicates a necessity for policies and leadership development that primarily target the distinct issues encountered by women. The Competing Values Framework is employed to examine the hospital’s cultural dynamics and to provide measures for cultivating an inclusive and supportive environment. The study aims to inform specific actions that promote gender parity and facilitate women’s advancement to leadership positions in the healthcare sector.
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Factors influencing the adoption of electric vehicles in Nairobi County, Kenya
(Strathmore University, 2025) Narandass, A. H.
While EVs have been touted as one of the key solutions to the problem of climate change, the adoption of these vehicles is low, especially in developing countries. This study addressed disagreement and contextual gaps in the literature regarding the adoption of EVs in developing markets where adoption rates are low. The aim of the study was to examine the factors that influence the adoption of electric vehicles (EVs) in Nairobi City County. The specific objectives were to examine the effect of technological, economic, and infrastructural factors on the adoption of EVs. The positivism philosophy guided the study. The research employed a descriptive cross-sectional design with a sample of 400 registered drivers and vehicle owners. Structured questionnaires were used to collect primary data. Analysis of the data was performed using descriptive and inferential statistics. Descriptive statistics used were means and standard deviation, which were used to summarize the variables. Inferential statistics, especially multiple linear regression, was used to examine the association between the dependent and independent variables. The statistical package for social sciences (SPSS) software was used to analyze the data. Findings from multiple regression analysis indicate that economic and infrastructural factors have significant positive effect while the effect of economic factors is positive but not significant. Therefore, this study concludes that economic and infrastructural factors are significant predictors of EV adoption in Nairobi City County. It, therefore, recommends the government and actors in the automotive industry to adopt industrywide strategies aimed at improving economic conditions and infrastructural factors to increase the adoption of EVs. Keywords: Electric Vehicles, technological factors, economic factors, infrastructural factors
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The Role of innovation in Research and Development (R&D) in the growth and success of Small and Medium-Sized Enterprises (SMEs): a case of Nairobi County
(Strathmore University, 2025) Ndung'u, J. W.
In a world where businesses are set amidst dynamic and competitive landscapes, innovation is the cornerstone of organizational survival and growth. It enables firms to refine processes, enhance products, and unlock efficiencies that drive sustainable success. For resource-constrained small and medium enterprises, innovation is not an advantage but a necessity to thrive in today's market. The study investigates innovation strategies that influence the performance of SMEs in Nairobi County, such as product innovation, refinement of processes, strategic marketing, and managerial transformation. Based on the Schumpeterian Theory of Innovation, the Resource-Based View, and the Pecking Order Theory, the work employed a mixed-method approach to show how SMEs leverage innovation to get around their incapacities for growth. A sample of 398 SMEs was obtained using a structured questionnaire, and the data was analyzed using descriptive and inferential statistical methods. Descriptive statistics showed that for 42.6% of the firms, product innovation has a very high influence on performance, while for 52.9%, improved processes were fundamental. Regression analysis confirmed that the significant antecedents of innovation strategies were SME performance; the model R² is 0.775, showing that innovation activities explain 77.5% of the variance in performance. Product innovation, with a β of 0.227 (p < 0.001); process innovation, with a β of 0.235 (p < 0.001); and addressing key challenges, with a β of 0.534 (p < 0.001), further underscores such factors as genuinely transformative. The study concluded that innovation is critical to SME success, providing a competitive advantage in a fast-changing economic environment. It suggested that SMEs must invest in technology, innovate product lines occasionally, and adopt customer-oriented marketing strategies. In addition, the culture of continuous improvement and benchmarking against industry leaders help SMEs emerge as agile, forward-looking players in the marketplace.