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Marketing research: methodological foundations

Churchill, Gilbert; Lacobucci, Dawn (South-Western, 2005)

Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the ...

Corporate Entrepreneurship: Entrepreneurial Development Within Organizations

Michael, H. Morris; Donald, F. Kuratko (Harcourt College Publishers, 2002)

Corporate Entrepreneurship: Entrepreneurial Development Within Organizations explores the concept of entrepreneurship in established companies

Mastering Entrepreneurship

Birley, S; Muzyka, D.F (Prentice Hall, 2000)

Mastering Entrepreneurship appears at a time of unprecedented technological advice and amid an upsurge of entrepreneurial activity around the globe, coming together in the world of the dotcom start-up. It fully captures ...

DerivaGem Version 2.01 to accompany Options, Futures, and Other Derivatives, 8/e by John C. Hull

Hull, John C. (Pearson Education Inc., 2012)

This CD extract contains A user-friendly Options Calculator (DG201.xls) that is used to carry out computations for equity, currency, index, and futures options. European and American bond options, and caps, floors, European ...