Browsing 2018 Research and Innovation Conference by Author "Mhidze, Robert Wende"
Now showing items 1-1 of 1
-
The Influence of relationship marketing on customer loyalty in the telecommunication industry in Dar es Salaam, Tanzania: lessons for entrepreneurial leadership
(Strathmore University, 2018)Relationship marketing (RM) refers to the process of establishing, developing, and maintaining mutually beneficial relations with consumers at a profit. The main objective of this MCOM study was to analyze the relationship ...
