Browsing MBA Theses and Dissertations (2019) by Issue Date
Now showing items 1-20 of 36
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Analysis of factors that influence adoption of design thinking innovation approach: a case of technology hubs in Nairobi
(Strathmore University, 2019)Design thinking Innovation is very important for technological hubs to be sustainable in this 21st century. Some of the challenges associated with the traditional innovation approaches include; product centered issues ... -
Determinants of strategy implementation and financial performance of Commercial Banks in Kenya
(Strathmore University, 2019)Kenyan commercial banks have been performing poorly in the recent past as indicated by the placement of two mid-tier financial institutions under receivership. Further the industry has seen its revenue streams dim in the ... -
Analysis of factors affecting adoption of ICT solutions in dairy farming cooperative societies in Meru County
(Strathmore University, 2019)Information and Communication Technology (ICT) is viewed as a driver for both developed and developing countries. The benefits of ICT adoption by organizations range from opportunity and market access to operational ... -
Assessing the impact of employee satisfaction on clinical team effectiveness
(Strathmore University, 2019)The main objective of the study was to assess the impact of employee satisfaction on clinical team effectiveness. The population of interest for this study comprised 63 clinical department supervisors from the Presbyterian ... -
Customer perceptions on the adoption of electronic banking in Kenya
(Strathmore University, 2019)Approximately half of the customers that have tried electronic banking services in Kenya will not become active users. Given the almost comprehensive adoption of electronic banking in the developed economies, the reasons ... -
Factors influencing engagement of employees in management in Kenya
(Strathmore University, 2019)The expertise and influence of managers can significantly impact the performance and success of an organisation. It is important for managers to be engaged if they are to engage the rest of the workforce. Engaging managers ... -
Exploring the influence of reward practices on organisational culture: a comparative study of selected NGOs in South Sudan
(Strathmore University, 2019)The overall research purpose was to explore the influence of reward practices on organisational culture at selected INGOs in South Sudan. The case study organisations were two INGOs operating in South Sudan providing ... -
Factors affecting housing affordability in Kenya - case study of Mombasa County
(Strathmore University, 2019)This study seeks to investigate factors affecting housing affordability in Kenya. Empirical aspects of the factors affecting housing affordability was looked into to inform on the problem of housing affordability in Kenya, ... -
Effect of behavioural biases on investment decision for structured products by retail investors at Nairobi Securities Exchange
(Strathmore University, 2019)The introduction of structured products to the Nairobi Securities Exchange, whose access previously was only limited to corporate investors, has been followed by mixed uptake of the investment option by retail investors ... -
Factors influencing software as a service enterprise resource planning system implementation - case: Small and Medium Enterprises in manufacturing industry in Nairobi County
(Strathmore University, 2019)Software as a service is a model that has recently been used to offer software systems in the world. The purpose of this research was to investigate the factors influencing implementation of ERP system as a SAAS among Small ... -
The Effect of innovation capability on competitiveness within listed insurance firms in Kenya
(Strathmore University, 2019)The insurance sector in Kenya has been lagging behind in adopting innovation. This has seen insurance penetration levels within the sector stagnate at very low levels. This study seeks to examine the effect of innovation ... -
Effect of customer data analytics on delivery of customer experience in commercial banks in Kenya
(Strathmore University, 2019)Classical economic theory has for quite some time now assumed that the customer is a very logical thinker who makes purchasing decisions while being influenced by rationality. This is to mean that core product perspective, ... -
Effects of Customer Experience Management on customer churn in the Telco industry in Kenya
(Strathmore University, 2019)The primary objective of the study was to examine the effects of customer experience management on customer churn in the Telco Industry in Kenya. The specific objectives were: to determine the effect of social environment ... -
Factors influencing uptake of low cost housing in Kenya: a case of Nairobi City County employees
(Strathmore University, 2019)The purpose of this study was to assess the factors influencing uptake of low cost housing in Nairobi City County government employees. This study was guided by the following specific objectives: to establish the influence ... -
The Effect of civil aviation regulations on the growth of the domestic airline industry in Kenya
(Strathmore University, 2019)The domestic airlines in Kenya have experienced considerable growth in the last few years despite increased competition from other regional and international carriers. With the current change in the regulatory framework ... -
The Influence of marketing mix strategies on organizational performance: a case of Asset Management Companies in Nairobi County
(Strathmore University, 2019)Asset Management Companies (AMCs) play a critical role in the economy as they channel funds from savers to investors therefore providing an efficient way of pooling funds for investment in the capital markets. Stiff ... -
Stakeholder engagement methods applied within the wine industry in Kenya
(Strathmore University, 2019)The wine industry in Kenya has been growing rapidly as a result of economic growth, technology advancement, high per capita wine consumption, improved quality, and globalization of markets. However, such rapid growth and ... -
The Effect of sharing economy business model on customer value in Nairobi: a case of Uber
(Strathmore University, 2019)The customer value represents the satisfaction that customers achieve from the purchase of services. The current study sought to determine the effects of sharing economy business model on customer value in Nairobi, with ... -
The Factors affecting quality assurance of pharmaceutical distributors in Nairobi County
(Strathmore University, 2019)Quality assurance of pharmaceutical distributors is essential in the pharmaceutical product handling from the manufacturer to the patient as the end user. The Health Authority being the Pharmacy and Poisons Board has been ... -
Online customer complaint response strategies and customer satisfaction: case study of Kenyan telecommunications companies
(Strathmore University, 2019)This study sought to establish the influence of online customer complaint response strategies on customer satisfaction among telecommunication companies in Kenya. Specifically, the study sought to; evaluate private responses, ...
