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The Effect of service quality on customer loyalty: a case of the Laundromatt Company in Nairobi.
(Strathmore University, 2018)
The relationship between service quality and customer loyalty remains a significant area of interest for scholars and business practitioners owing to the latter’s impact on the bottom line. This study investigated the ...
Management perception of influence of service quality on customer satisfaction among Commercial Banks in Kenya: a case study of Equity Bank
(Strathmore University, 2018)
Equity Bank was selected for the case study because, it continued to register significant growth in financial performance while the larger proportion of . For instance, the bank’s profit before tax improved from 17.4 Billion ...
The Influence of service quality on customer satisfaction: a study of container shipping lines in Kenya from a freight forwarder perspective
(Strathmore University, 2018)
The containerized shipping industry, the backbone of the global economy, is classified as a service sector as its demand is derived from trade. Global financial trends have rendered cost minimization efforts, and global ...