Browsing MBA Theses and Dissertations (2018) by Subject "Technology"
Now showing items 1-1 of 1
-
Effects of Customer Relationship Management systems on financial performance of Commercial Banks in Kenya
(Strathmore University, 2018)Commercial Banks in Kenya have continually invested in technology and in particular, Customer Relationship Management (CRM) systems and trained employees on how to handle these systems. The foundation for the development ...