Browsing MBA Theses and Dissertations (2018) by Subject "Electronic word-of-mouth"

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Assessing the effect of electronic word of mouth (E-WOM) aspects on destination image: a case of vacation tourists visiting Mombasa, Kenya

Kassam, Rehema Jafarali (Strathmore University, 2018)

The development of the Internet and improvements in information and communication technologies (ICTs) allow consumers to share their opinions and experiences of products and services with other consumers through electronic ...