Browsing MCOM Theses and Dissertations (2016) by Subject "Firm performance"
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The influence of marketing capabilities on firm performance in fashion retailing in Nairobi County
(Strathmore University, 2016-06)Intense competition and short product life cycles in fashion retailing present a number of marketing challenges for retail firms in Kenya. In order to survive in this industry, it is vital for participants to develop and ...