Browsing MCOM Theses and Dissertations (2016) by Subject "Customer retention strategies"
Now showing items 1-1 of 1
-
Effects of customer retention strategies on customer retention – a case study of the banking industry in Kenya
(Strathmore University, 2016-06)The purpose of the study was to examine the perception of customer relationship managers on effects of customer retention strategies on customer retention in Kenya’s banking industry. The study examined how three customer ...