This study sought to address the gap in the literature concerning how pricing strategies influence consumer purchase decisions. The first objective of the study was to find out the extent to which Everyday Low Pricing ...

This study sought to investigate the effect of business diversification on the financial performance of commercial banks in Kenya. The study was based on the fact that the banking sector in Kenya is highly regulated with ...

The purpose of this study was to investigate the adoption of management accounting innovations in the Kenyan manufacturing industry. The study was grounded on three objectives; to determine the techniques of management ...

With the advent of the world as a global village, the supply chain has not remained immune to the sweeping changes that are taking place; the key paradigm that has been affected in the management of the supply chain is the ...

A review of research on bank financing reveals that banks can either engage in transaction and/or relationship lending when financing firms. However, when dealing with small and medium enterprises (SMEs), studies suggest ...

Competition for rare talent and high levels of employee turnover over employee retention presents firms with human resource challenges. In order to acquire and retain intelligent capital within a competitive market for ...

The main objective of this study was to determine whether stock market liquidity has an effect on stock returns of companies listed at the Nairobi Securities Exchange from 2012 - 2016. This study looks at both the width ...