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The influence of international market entry strategies on the performance of manufacturing multinationals in Kenya
(Strathmore University, 2013)
The study was on the influence of international market entry strategies on the performance of manufacturing multinationals in Kenya. Mode of entry into an international market is the channel which organization that wants ...
Relationship between environmental management strategies and profitability among Kenyan manufacturing firms
(Strathmore University, 2014)
Organizations formulate and implement varied forms of strategies to improve their performance. Environmental strategies are largely borne out of push by regulation unlike other strategies which are motivated by need to ...
The relationship between interim dividend change and future earning for listed companies in Kenya
(Strathmore University, 2014)
Earnings forecast have serious implication in asset allocation and portfolio selection. Dividends play significant role in forecasting and signaling future earnings and investors expect share price to react positively or ...
The influence of business owners’ goals on the strategy choices and performance of micro enterprises : a study of businesses in Kenyatta Market, Nairobi
(Strathmore University, 2015)
Micro enterprises form an important part of Kenya’s economy, comprising almost 70% of the businesses. They provide employment and a means of livelihood for many citizens. Despite their importance to the economy, up to 99% ...
Perceived factors influencing success of marketing activities of universities in Kenya
(Strathmore University, 2014-06)
Business schools have been established in an effort to improve business management practices locally and internationally. There has been an increase in marketing activities by universities with the aim of informing the ...
An analysis of the relationship between competitive strategies and organizational performance : a case of mobile telecommunication companies in Kenya
(Strathmore University, 2014)
The main aim of the study was to examine the relationship between competitive
strategies and organizational performance among firms in the mobile telecommunications
industry in Kenya. The study identified the competitive ...
Business reactions to cyber security threats in the Kenya business environment
(Strathmore University, 2013)
The global wave of information and communication technologies (lCT) has brought
enterprises not only enormous benefits, but also linked information threats. This thesis
discusses the reactions of businesses to these cyber ...
Market differential reaction to profit warning announcements and dividend decrease : an empirical analysis of the Nairobi Securities Exchange
(Strathmore University, 2014)
The main aim of the study was to investigate the market differential reaction to profit warning
announcements and dividend decreases by carrying out an empirical analysis of the Nairobi
Securities Exchange. To achieve ...
The determinants of volatility of the lending interest rate in Kenya
(Strathmore University, 2014)
This study sought to measure the volatility and identify the determinants of volatility of
the lending interest rate in Kenya. Both secondary and primary data was used. Primary
data was obtained from a sample of 44 ...
Customer loyalty in fast food foreign franchises in Nairobi : antecedents and behavioral consequences
(Strathmore University, 2014)
The aim of the study was to determine the levels of loyalty of the customers of the fast food foreign franchises, the factors that influence customer loyalty in fast food foreign franchises and the behavioural impact of ...