Now showing items 1-2 of 2
Perceived factors influencing success of marketing activities of universities in Kenya
(Strathmore University, 2014-06)
Business schools have been established in an effort to improve business management practices locally and internationally. There has been an increase in marketing activities by universities with the aim of informing the ...
Factors influencing the adoption of Environmental Management Accounting (EMA) practices among manufacturing firms in Nairobi, Kenya
(Strathmore University, 2014)
Concerns about the preservation of the environment have encouraged businesses to implement environmental management accounting (EMA) practices which has been shown to contribute to managerial decision making. However local ...