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Customer loyalty in fast food foreign franchises in Nairobi : antecedents and behavioral consequences
(Strathmore University, 2014)
The aim of the study was to determine the levels of loyalty of the customers of the fast food foreign franchises, the factors that influence customer loyalty in fast food foreign franchises and the behavioural impact of ...
Perceived factors influencing success of marketing activities of universities in Kenya
(Strathmore University, 2014-06)
Business schools have been established in an effort to improve business management practices locally and internationally. There has been an increase in marketing activities by universities with the aim of informing the ...
Factors influencing the adoption of Environmental Management Accounting (EMA) practices among manufacturing firms in Nairobi, Kenya
(Strathmore University, 2014)
Concerns about the preservation of the environment have encouraged businesses to implement environmental management accounting (EMA) practices which has been shown to contribute to managerial decision making. However local ...
The relationship between governance practices and performance : evidence from deposit taking SACCOs in Nairobi and Central Kenya
(Strathmore University, 2014)
This empirical study has used data for the year 2010 to 2013 extracted from the Sacco Society Regulatory Authority’s Sacco supervision reports for thirty eight Savings and Credit Cooperatives in Nairobi and Central Kenya. ...
The implication of Information Technology outsourcing on operational firm performance : a study on companies in Nairobi
(Strathmore University, 2014)
The general purpose of the study was to investigate the implication of I.T. outsourcing on operational performance of companies in Nairobi. The study sought to find out whether there is a change in cost savings after I.T. ...