Environmental concern behaviours in Africa: an exploratory study
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Canadian Center of Science and Education
Abstract
Environmental concern, including environmental behaviour continues to receive attention in both the public media
and academic research. The purpose of the paper is to investigate environmental behaviour (both purchasing and
non-purchasing behaviour) in an African context. Use was made of a quantitative study among a convenience
sample of selected Africans. Statements reflecting non-purchasing behaviour indicated lower mean scores when
compared to purchasing behaviour statements. Statistically significant differences were found to exist between
different age groups with respect to both purchasing and non-purchasing behaviour as well as between different
nationalities with regard to their purchasing behaviour. The findings have the potential of impacting the strategies
of organisations operating on the continent. The major contribution of this paper is that is provides insight in the
behavioural aspects as seen in an African context, and consequently provides detail on both purchasing and
non-purchasing behaviour and the role of marketing aspects (such as price) in influencing purchase behaviour of
Africans.
Description
Journal of Management and Sustainability
Environmental concern, including environmental behaviour continues to receive attention in both the public media and academic research. The purpose of the paper is to investigate environmental behaviour (both purchasing and non-purchasing behaviour) in an African context. Use was made of a quantitative study among a convenience sample of selected African. Statements reflecting non-purchasing behaviour indicated lower mean scores when compared to purchasing behaviour statements. Statistically significant differences were found to exist between different age groups with respect to both purchasing and non-purchasing behaviour as well as between different nationalities with regard to their purchasing behaviour. The findings have the potential of impacting the strategies of organisations operating on the continent. The major contribution of this paper is that is provides insight in the behavioural aspects as seen in an African context, and consequently provides detail on both purchasing and non-purchasing behaviour and the role of marketing aspects (such as price) in influencing purchase behaviour of Africans.
Environmental concern, including environmental behaviour continues to receive attention in both the public media and academic research. The purpose of the paper is to investigate environmental behaviour (both purchasing and non-purchasing behaviour) in an African context. Use was made of a quantitative study among a convenience sample of selected African. Statements reflecting non-purchasing behaviour indicated lower mean scores when compared to purchasing behaviour statements. Statistically significant differences were found to exist between different age groups with respect to both purchasing and non-purchasing behaviour as well as between different nationalities with regard to their purchasing behaviour. The findings have the potential of impacting the strategies of organisations operating on the continent. The major contribution of this paper is that is provides insight in the behavioural aspects as seen in an African context, and consequently provides detail on both purchasing and non-purchasing behaviour and the role of marketing aspects (such as price) in influencing purchase behaviour of Africans.
Keywords
environmental concern, purchase behaviour, non-purchase behaviour, Africa, environmental behaviour