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Now showing items 11-20 of 30
An examination of the effect of Access to Government Procurement Opportunities (AGPO) programme on performance of youth owned enterprises in Nairobi County in Kenya
(Strathmore University, 2016)
Through Access to Government Procurement Opportunities (AGPO), the government
seeks to unlock the potential of the youth by empowering and giving them more
opportunities to do business with the government. Out of 30,000 ...
Customer loyalty in fast food foreign franchises in Nairobi : antecedents and behavioral consequences
(Strathmore University, 2014)
The aim of the study was to determine the levels of loyalty of the customers of the fast food foreign franchises, the factors that influence customer loyalty in fast food foreign franchises and the behavioural impact of ...
Effects of mergers and acquisitions on market equilibrium performance measures for processed milk market in Kenya
(Strathmore University, 2016)
The evaluation of the mergers and acquisitions effects on the main equilibrium performance measures is essential to the understanding of the competition policy dynamics in a market with few players. There is need for ...
Perceived factors influencing success of marketing activities of universities in Kenya
(Strathmore University, 2014-06)
Business schools have been established in an effort to improve business management practices locally and internationally. There has been an increase in marketing activities by universities with the aim of informing the ...
Market differential reaction to profit warning announcements and dividend decrease : an empirical analysis of the Nairobi Securities Exchange
(Strathmore University, 2014)
The main aim of the study was to investigate the market differential reaction to profit warning
announcements and dividend decreases by carrying out an empirical analysis of the Nairobi
Securities Exchange. To achieve ...
A crowdsourcing model for continual collaboration between companies and their consumers
(Strathmore University, 2010)
Crowdsourcing is a business model in which a given task is resolved or resources are accumulated from a large, diverse group of otherwise unrelated persons, often over the Internet, and normally for an incentive that is ...
Analysis of factors affecting succession management of family-owned enterprises in Nairobi County
(Strathmore University, 2016)
Succession Management is an important event in the life of a family enterprise. The
strategies employed in the succession have been observed to have a significant
influence on the survival and performance of family ...
An assessment of market and macro factors that affect forecasting in fast moving consumer goods companies – a case study of Glaxosmithkline
(Strathmore University, 2016)
Forecasting creates an estimation of future demand. Forecasting enables businesses to survive and companies to compete in today’s market, by coming up with new advantages, as global competition grows stronger. Despite the ...
A model to enhance information security in the use of BYOD in Kenyan enterprises
(Strathmore University, 2015)
In recent years there has been drastic increase in the adoption of mobile devices for computing use. This increase has been attributed mainly to the falling mobile devices prices that make these mobile devices within easy ...
Examining the role of social entrepreneurship in water resources users associations in enhancing the management and conservation of water resources
(Strathmore University, 2015)
It is expected that as the world population continues to soar, there will be an increased pressure on the available water resources. This study sought to examine the role of social entrepreneurship in water resources users ...