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    Perceived factors influencing success of marketing activities of universities in Kenya 

    Sewe, Sheila Anyango (Strathmore University, 2014-06)
    Business schools have been established in an effort to improve business management practices locally and internationally. There has been an increase in marketing activities by universities with the aim of informing the ...
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    The extent of IT governance in achieving business competitiveness: a case of Kenya Airways Limited 

    Njoga, Ayub Onyango David (Strathmore University, 2013)
    The pervasive use of technology has created critical dependency on IT that calls for a specific focus on IT governance. There is a devaluation of the importance of IT as a strategic asset by executive management in many ...
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    Application of social network analysis to study customer habits: case of Bistros 

    Tarus, Martin Kiprop (Strathmore University, 2015)
    This research investigates the benefits of studying customer behaviours in a bar setting to enable the business determine relevant designs when conducting a promotion which entails determining the ideal combination of ...
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    An analysis of the relationship between competitive strategies and organizational performance : a case of mobile telecommunication companies in Kenya 

    Gathinji, Loice Nyawira (Strathmore University, 2014)
    The main aim of the study was to examine the relationship between competitive strategies and organizational performance among firms in the mobile telecommunications industry in Kenya. The study identified the competitive ...
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    A framework for the evaluation of ICT needs of mid-sized companies in Kenya 

    Ocharo, Harriet Nyanchama (Strathmore University, 2014)
    There are a lot of studies on information systems and technology adoption and implementation in various organizations such as educational institutions. The ICT needs of various organizations have been studied and number ...
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    Examining the factors that contributed to the turnaround of Chase Bank (Kenya) Ltd 

    Waweru, M. Gitau (Strathmore University, 2015)
    The main objective of this study was to examine the factors that contributed to the turnaround of Chase Bank (Kenya) Ltd from insolvency in 1995 to a vibrant solid 2nd tier bank by 2010. The study sought to establish the ...
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    Business reactions to cyber security threats in the Kenya business environment 

    Onwong'a, Celestine Moige (Strathmore University, 2013)
    The global wave of information and communication technologies (lCT) has brought enterprises not only enormous benefits, but also linked information threats. This thesis discusses the reactions of businesses to these cyber ...
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    Market differential reaction to profit warning announcements and dividend decrease : an empirical analysis of the Nairobi Securities Exchange 

    Mitau, Carol Betty Ndanu (Strathmore University, 2014)
    The main aim of the study was to investigate the market differential reaction to profit warning announcements and dividend decreases by carrying out an empirical analysis of the Nairobi Securities Exchange. To achieve ...
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    Key success factors for profitability in microfinance institutions in Kenya 

    Rina, Karina - Hicks (Strathmore University, 2011-06)
    Banks traditionally found the poor and rural clientele risky and expensive to serve. Some banks chose to ignore them altogether, resulting in low penetration of financial services in Kenya. While some microfinance ...
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    A model to enhance information security in the use of BYOD in Kenyan enterprises 

    Ndwiga, Andrew (Strathmore University, 2015)
    In recent years there has been drastic increase in the adoption of mobile devices for computing use. This increase has been attributed mainly to the falling mobile devices prices that make these mobile devices within easy ...
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    AuthorChege, Patrick Nderitu (1)Gathinji, Loice Nyawira (1)Gichuhi, Monica (1)Gideon, Linah Nduku (1)Githiaka, Teresa Nyokabi (1)Gitiche, Paul Mwangi (1)Haria, Binita Rishi (1)Kimani, Oscar Ikaba (1)Kitsao, Flora Samba (1)Mbithi, Erastus Musembi (1)... View MoreSubject
    Business (30)
    Kenya (15)Nairobi (4)ICT (3)Banking (2)Competition (2)Customer behaviour (2)Dividends (2)Family business (2)Investment (2)... View MoreDate Issued2014 (10)2013 (5)2015 (5)2016 (5)2009 (2)2010 (2)2011 (1)Has File(s)Yes (30)

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