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Now showing items 11-20 of 30
Perceived factors influencing success of marketing activities of universities in Kenya
(Strathmore University, 2014-06)
Business schools have been established in an effort to improve business management practices locally and internationally. There has been an increase in marketing activities by universities with the aim of informing the ...
The extent of IT governance in achieving business competitiveness: a case of Kenya Airways Limited
(Strathmore University, 2013)
The pervasive use of technology has created critical dependency on IT that calls for a specific focus on IT governance. There is a devaluation of the importance of IT as a strategic asset by executive management in many ...
Application of social network analysis to study customer habits: case of Bistros
(Strathmore University, 2015)
This research investigates the benefits of studying customer behaviours in a bar setting to enable the business determine relevant designs when conducting a promotion which entails determining the ideal combination of ...
An analysis of the relationship between competitive strategies and organizational performance : a case of mobile telecommunication companies in Kenya
(Strathmore University, 2014)
The main aim of the study was to examine the relationship between competitive
strategies and organizational performance among firms in the mobile telecommunications
industry in Kenya. The study identified the competitive ...
A framework for the evaluation of ICT needs of mid-sized companies in Kenya
(Strathmore University, 2014)
There are a lot of studies on information systems and technology adoption and implementation in
various organizations such as educational institutions. The ICT needs of various organizations
have been studied and number ...
Examining the factors that contributed to the turnaround of Chase Bank (Kenya) Ltd
(Strathmore University, 2015)
The main objective of this study was to examine the factors that contributed to the turnaround of Chase Bank (Kenya) Ltd from insolvency in 1995 to a vibrant solid 2nd tier bank by 2010. The study sought to establish the ...
Business reactions to cyber security threats in the Kenya business environment
(Strathmore University, 2013)
The global wave of information and communication technologies (lCT) has brought
enterprises not only enormous benefits, but also linked information threats. This thesis
discusses the reactions of businesses to these cyber ...
Market differential reaction to profit warning announcements and dividend decrease : an empirical analysis of the Nairobi Securities Exchange
(Strathmore University, 2014)
The main aim of the study was to investigate the market differential reaction to profit warning
announcements and dividend decreases by carrying out an empirical analysis of the Nairobi
Securities Exchange. To achieve ...
Key success factors for profitability in microfinance institutions in Kenya
(Strathmore University, 2011-06)
Banks traditionally found the poor and rural clientele risky and expensive to serve. Some banks
chose to ignore them altogether, resulting in low penetration of financial services in Kenya.
While some microfinance ...
A model to enhance information security in the use of BYOD in Kenyan enterprises
(Strathmore University, 2015)
In recent years there has been drastic increase in the adoption of mobile devices for computing use. This increase has been attributed mainly to the falling mobile devices prices that make these mobile devices within easy ...