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    Critical success factors for a restaurant franchise system entering the kenyan market 

    Gikonyo, Lucy (Strathmore University, 2016)
    In today’s globalized world, businesses look to expand in order to have a global presence. Restaurant businesses have expanded internationally using franchising. This study sought to determine the critical success factors ...

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    Author
    Gikonyo, Lucy (1)
    Subject
    Critical Success Factors (1)
    Franchising (1)
    Kenya (1)
    Market (1)Restaurants (1)... View MoreDate Issued
    2016 (1)
    Has File(s)
    Yes (1)

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