Investigating the success factors to the adoption of baby monitor in Kenya : A case of D’Baby Monitor
Baby monitors are not a new phenomenon in the developed world. Despite their wide and common use and new revolutions each day, little or no research has been done to identify their impact in the community. One of the famous reviews conducted by epinions.com showed how users were used to the idea of baby monitors and explained them “as indispensable as diapers” but no study was done to find out their impact. With introduction of a new and affordable baby monitor application(D’babymonitor), this study reviews usage of baby monitors in Kenya and any benefits articulated with their usage. Observations, questionnaires and interviews were used as the method of data collection to find out the readiness and awareness of the people using the application, hence giving a clear response on how its usage will impact either negatively or positively to the community and to the babies too. Out of the Sample population,21% were male while 79% were female and amongst them 75.3% were willing to use baby monitors to monitor their babies against a minority (24.7%) who were not willing. With a majority of the population having phones that could record voice and were java enabled, it is a good prerequisite for installation of the new baby monitor application. A careful observation indicated time taken to complete a task by baby attendants when using a baby monitor reduced by almost half as compared to not using a baby monitor.