Browsing FIT Projects, Theses and Dissertations by Subject "mobile marketing"
Now showing items 1-1 of 1
-
A location-based service mobile marketing model for small businesses: a case of Nairobi
(Strathmore University, 2013)Small businesses play a big role in Kenya's economy by creating more employment and generating more output in terms of production and income than larger businesses due to their high numbers. In Nairobi competition is the ...