Browsing FIT Projects, Theses and Dissertations by Subject "Social media"

Now showing items 1-3 of 3

An Algorithm for inferring consumer-to-consumer trust on twitter

Loyatum, Dennis (Strathmore University, 2019)

Trust amongst users engaged in consumer-to-consumer (C2C) e-commerce on Twitter as well as other social media platforms has been on the decline. The cost effective manner and timely delivery of C2C content makes it possible ...
A prototype architecture for effective online presence for the Kenyan tourism sector

Orwa, Caleb Obonyo (Strathmore University, 2014)

The success of social media channels, such as You'Tube, Flickr.and others, present an excellent opportunity for the Kenyan tourism sector to increase the conversion rates of web traffic into tangible bookings. The users ...
A Public complaints data mining and visualization tool for social media: a case of Nairobi City County

Olweru, Stephanie (Strathmore University, 2020-04)

The government of Kenya has been experiencing low levels of public complaint feedback with regards to the current complaint reporting methods. Citizens consider the organized public meetings and office visits as time ...