Browsing FIT Projects, Theses and Dissertations by Subject "Customer"
Now showing items 1-2 of 2
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Application of social network analysis to study customer habits: case of Bistros
(Strathmore University, 2015)This research investigates the benefits of studying customer behaviours in a bar setting to enable the business determine relevant designs when conducting a promotion which entails determining the ideal combination of ... -
A Customer segmentation model using logistic regression: a case of Telkom Kenya
(Strathmore University, 2021)Market segmentation is a marketing strategy that has been widely used by many companies globally. With the ever increasing volume of client data, many companies are now unable to clearly cluster their clients into their ...
