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Now showing items 1-10 of 14
An analysis on the use of social media advertising to advance brand popularity : a case of fine dining restaurants in Nairobi
(Strathmore University, 2016)
In the modern day world numerous social media sites and applications have been developed that
are being used worldwide. In the year 2015, both Facebook and Gmail announced that they have
reached an active audience of 1 ...
Real estate prices in Kenya : is there a bubble?
(Strathmore University, 2015)
This study focuses on the determinants of the prices of residential houses in Nairobi City County, Kenya. It uses correlation analysis to determine relationships that exist between the prices and selected independent ...
The influence of human resource practices on medical officers’ retention in Nairobi County in Kenya
(Strathmore University, 2016)
This research is about the influence of human resources practices on retention of medical officers in Nairobi County. The focus being level 5 and 6 hospitals. The human resources practices are on-boarding process, performance ...
Evaluating how industry collaboration affects growth of business incubators in Nairobi County
(Strathmore University, 2016)
Business incubators play a great intermediation role that enable SMEs to thrive and meaningfully contribute to economic growth. Business incubators like other firms go through a process of growth moving from a formative ...
Investigation of healthcare marketing communication channels used for hypertension in low income setting in Nairobi County
(Strathmore University, 2016)
Hypertension is a chronic non communicable disease and its prevalence is on an alarming rise in Kenya, Africa and globally. It is noted to be the number one risk factor for global mortality, a position reiterated by numerous ...
Factors that influence the adoption of LPG as a modern energy in Kenya: a survey of household consumers in Nairobi County
(Strathmore University, 2013)
Effort to influence the adoption of cleaner energy sources and to reduce dependency on traditional sources of energy in households in developing countries has been largely unsuccessful. The population dependent on traditional ...
Analysis of factors affecting succession management of family-owned enterprises in Nairobi County
(Strathmore University, 2016)
Succession Management is an important event in the life of a family enterprise. The
strategies employed in the succession have been observed to have a significant
influence on the survival and performance of family ...
The effect of loyalty programs on customer patronage of supermarkets in Nairobi County
(Strathmore University, 2016)
Customer loyalty programs are a common strategy adopted in business to increase customer value and achieve competitive advantage. This study sought to investigate the effect of loyalty programs on customer patronage of ...
Factors influencing the viewership of local television content in Kenya: a case of Nairobi County
(Strathmore University, 2016)
This study’s main aim was to determine factors that influence the viewership of local content
in Kenya. Companies are interested in knowing about consumer preference towards their
products because attitudes influence ...
An assessment of integrated financial management information system implementation towards effective management practices in Nairobi and Lamu Counties
(Strathmore University, 2016)
Following implementation of a devolved county government in Kenya in 2010 which followed devolving huge resources, adoption of Integrated Financial Management Information Systems (IFMIS) has been seen instrumental towards ...