11-day cycle of stock prices in Kenya around profit warnings

Abstract

A profit warning is a statement issued by a company in order to inform the public that the profits for a specified period will be significantly different from the expected profit levels. The Capital Markets Authority, which is responsible for the regulation of the stock exchange, in a bid to reduce the levels of information asymnetry and conflicts of interest between managers and shareholders, made it a requirement for all companies listed on the Nairobi Stock Exchange to issue profit warnings if their profit will be 25% less than what was expected. This study aims to view the abnormal returns surrounding a profit warning on the returns within a 1 0-day scope of the release of a profit warning. The theories and hypotheses this study relies on are the agency theory, the efficient market hypothesis and the signalling theory. An event study methodology was used, with abnormal returns being derived as a regression analysis result of the stock versus the market returns. The result being that the abnormal return is significantly different on the trading day after the profit warning and two days after the profit warning.