Tourism product development in relation to sustainability in Nairobi
Kamau, Janice Wanjiru
MetadataShow full item record
The tourism industry is ever changing catering to constant emerging tourism trends and tourists wants and demands. Hence, the presence of development of tourism products. Tourism products being a bundle of activities, services and other tired benefits that constitute bringing a wholesome tourism experience. Tourism product development being the topic of study has factors that it should naturally adhere to this being able to gain support from the local community, have respect to the natural and cultural environments as well as be different uniquely distinct from competitors bringing about authentic products and finally it should sufficient enough to make economic contribution. All the stated facts in some way signify sustainability. However, there have been numerous developments on tourism consistently fail to uphold sustainability in the developments. The purpose of the study was to establish the influence of the relationship between tourism product development and sustainability in Nairobi. The study seeks to look into environmental, economic, and socio-cultural sustainability in Tourism product developments. The study used a sample size of 100 locals using inferential and descriptive statistics to analyze quantitative data. Tables and charts were used in the presentation of data the study showed views and opinions of the community on development of tourism product and some failures such as lack of local inclusion. In addition, the study draws conclusion from the analysis that much needs to be done in the dispensation of information to the local community. The study recommends increased community participation in sensitization to equip them with the enough information enabling opportunities for job creation as well as active participation in development and heightening their environmental consciousness. Since the study was conducted in Nairobi it is recommended that a replica of the study should be conducted in other counties in order to compare the study findings.