The Effect of business incubators on start-ups in Nairobi
Munywoki, Mwendwa Andrew
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Start-ups are the root of all organisational success and failure. This is to mean that at one point in time every single organisation was in its start-up phase, as their respective founders identified a gap in a specific market and took the opportunity to fill that gap by incorporating their ideas. It has been argued that it is in this stage that the business is either set for success of imminent failure. Successful, well-thought out start-ups act as a primary source of rejuvenation for industries as the sector goes through its life cycle. This is through the new ideas that they bring onboard, giving rise to radical or gradual innovation for the industry; both ways increase the competition as businesses battle to win over their consumers and gain advantage over all others. Those who keep up and employ adaptive measures to keep ahead, stay afloat. However, those unable or too rigid to adapt with the change brought about by these start-ups decline in relevance and eventually die out under changing consumer needs.