Browsing by Subject "Market"
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(Strathmore University, 2016)In today’s globalized world, businesses look to expand in order to have a global presence. Restaurant businesses have expanded internationally using franchising. This study sought to determine the critical success factors ...
Critical success factors for franchised restaurants entering the Kenyan market: customers’ perspective (Pak Publishing Group, 2014)This article seeks to determine the critical success factors for franchised restaurants entering the Kenyan market from the customers’ perspective. We used a quantitative methodology by taking a survey. The respondents ...