Browsing by Subject "Glaxosmithkline"
Now showing items 1-1 of 1
An assessment of market and macro factors that affect forecasting in fast moving consumer goods companies – a case study of Glaxosmithkline (Strathmore University, 2016)Forecasting creates an estimation of future demand. Forecasting enables businesses to survive and companies to compete in today’s market, by coming up with new advantages, as global competition grows stronger. Despite the ...