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  • Database marketing strategies in the industry: case of Kenyan organizations 

    Lukandu, Ismail A; Dimba, Beatrice A; Omwenga, Vincent O (North American Institute of Science and Information Technology, 2013-03)
    Problem Statement: There are several organizations in both the private and public sector that collect information about their customers but do not proactively leverage on it. In most cases, the collected information would ...