Browsing by Subject "Low Pricing Strategy"
Now showing items 1-1 of 1
-
Influence of pricing strategies on consumer purchase decision: a case of supermarkets in Nairobi County
(Strathmore University, 2017)This study sought to address the gap in the literature concerning how pricing strategies influence consumer purchase decisions. The first objective of the study was to find out the extent to which Everyday Low Pricing ...