Browsing by Subject "Kenyatta Market"
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The influence of business owners’ goals on the strategy choices and performance of micro enterprises : a study of businesses in Kenyatta Market, Nairobi (Strathmore University, 2015)Micro enterprises form an important part of Kenya’s economy, comprising almost 70% of the businesses. They provide employment and a means of livelihood for many citizens. Despite their importance to the economy, up to 99% ...