Browsing by Subject "Influence"
Now showing items 1-2 of 2
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An analysis of the factors influencing the supply of private label brands by National Brand Manufacturers in Kenya
(Strathmore University, 2016-03)Kenyan supermarket retailers are expanding their product portfolio by outsourcing store brands to local manufacturers under their design and specifications in a phenomenon known as Private Label Brands (PLB). Research on ... -
The extent to which social social media can influence a bank run - the case of Kenya
(Strathmore University, 2014-03)This research attempts to analyze the risk of a bank run occurring in Kenya by using sociological factors namely; demographic characteristics, bank relations and social media activity to inform on the risk perception and ...
