Browsing by Subject "Customer loyalty"
Now showing items 1-3 of 3
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The Effect of service quality on customer loyalty: a case of the Laundromatt Company in Nairobi.
(Strathmore University, 2018)The relationship between service quality and customer loyalty remains a significant area of interest for scholars and business practitioners owing to the latter’s impact on the bottom line. This study investigated the ... -
Influence of relationship marketing on customer loyalty in the telecommunication industry in Dar es salaam, Tanzania
(Strathmore University, 2019)The telecommunication industry in Tanzania is fast growing and has revolutionized the way people communicate, network or transact. This growth has led to a stiff competition within the industry and very low switching costs ... -
The Influence of relationship marketing on customer loyalty in the telecommunication industry in Dar es Salaam, Tanzania: lessons for entrepreneurial leadership
(Strathmore University, 2018)Relationship marketing (RM) refers to the process of establishing, developing, and maintaining mutually beneficial relations with consumers at a profit. The main objective of this MCOM study was to analyze the relationship ...
