Browsing by Subject "Brand loyalty"

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Brand loyalty and its influence on prescription behaviour by medical officers and clinical officers in Kiambu level 5 and Ruiru Sub-county hospitals

Muhuni, James (Strathmore University, 2019)

In accommodating the healthcare need of patients, medical and clinical officers in any health centre must provide prescriptions that meet their demands. There has been an increasing debate on the motivational factors which ...