Browsing by Author "Berndt, Adele"
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Critical success factors for franchised restaurants entering the Kenyan market: customers’ perspective
(Pak Publishing Group, 2014)This article seeks to determine the critical success factors for franchised restaurants entering the Kenyan market from the customers’ perspective. We used a quantitative methodology by taking a survey. The respondents ... -
Critical success factors of a fast food franchise system entering the Kenyan market
The fast food industry has become an important part of globalization as people spend many hours working or doing business. The need for quick food services has grown with apparent shortage of free time. With reduced ... -
Environmental buying decisions: A Kenyan perspective
This study is for the purpose of determining the environmental buying decisions among tertiary students in Kenya. Global awareness on environmental concerns has led scientists to study human behaviour as it relates to ... -
Environmental concern behaviours in Africa: an exploratory study
Environmental concern, including environmental behaviour continues to receive attention in both the public media and academic research. The purpose of the paper is to investigate environmental behaviour (both purchasing ... -
Nataka chakula” (i'd like food): critical success factors in attracting and retaining customers in Kenyan restaurants
The restaurant industry has developed and expanded to gain a global presence in the last fifty years largely fuelled by the change of lifestyles. Urban populations have grown throughout the world, mobility of people has ...
