Analyzing the significance of the impact of political unrest and terrorism on Kenya's tourism industry: an event study approach

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dc.contributor.authorNdunyu, John Gakuya
dc.date.accessioned2019-05-13T09:13:52Z
dc.date.available2019-05-13T09:13:52Z
dc.date.issued2018
dc.descriptionA Research project submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Science in Actuarial Science at Strathmore Universityen_US
dc.description.abstractTourism is one of the key drivers of Kenya's socio-economic development. The total contribution of the tourism industry to Kenya's Gross Domestic Product was 9.8% in the year 2016 while the total employment contributed by the tourism industry in Kenya was 9.2% of total employment in Kenya. The tourism sector is therefore a sensitive area that could cause significant socioeconomic disasters in an economy if negatively affected. Because tourists are sensitive to the negative image of a tourist destination, events of violence can affect a tourist destination long after the event has passed and stability has, in effect, been restored. Perceptions of political instability and safety are a prerequisite for tourist visitation. Violent protests, social unrest, civil war, terrorist actions, the perceived violations of rights, or even the mere threat of these activities can all serve to cause tourists to alter travel behavior. Over the past 20 years, Kenya has experienced notable and painful ordeals of terrorism and political unrest. Some of the events that claimed a great number of casualties are the United States Embassy bombings of 1998, the 2007-2008 postelections violence, the 2013 Westgate tenor attack and the Garissa University massacreen_US
dc.identifier.urihttp://hdl.handle.net/11071/6520
dc.language.isoen_USen_US
dc.publisherStrathmore Universityen_US
dc.subjectTourismen_US
dc.subjectTerrorismen_US
dc.subjectsocio-economic developmenten_US
dc.titleAnalyzing the significance of the impact of political unrest and terrorism on Kenya's tourism industry: an event study approachen_US
dc.typeVideoen_US
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